BE 503
Course Information
This course brings together elements of economics, business planning, engineering and basic science in order to study the evolution and transfer of advanced medical technologies into the marketplace. Emphasis is placed on the interrelationships among the strategic factors that influence investment in this field: research and development of a health care product or service, marketing; manufacturing; management organization; and finance. The course utilizes the business plan development, as the vehicle for integrating technology and business strategies required for entrepreneurial success. Actual devices and technologies currenlty in use or in the planning stage are discussed.
Bioengineering
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