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EAS445/545: ENGINEERING ENTREPRENEURSHIP I

Tuesday/Thursday: 10:30-11:50AM

Class In-Class Discussion Topic(s) Readings, Case Studies & Assignments Due
1 • Introduction: Seizing the Opportunity  
2 • High-Tech Ventures: Overview I • Louis Agassiz as a Teacher
• The New Venture
• Expect the Unexpected
• Hewlett Packard: Creating, Running and Growing an Enduring Company
3 • High-Tech Ventures: Overview II • Making Invisible Work Visible: Using Social Network Analysis to Support Strategic Collaboration
• Vermeer Technologies (A, A-1, B, C)
4 • Intellectual Property and IP Strategy • Legal Protection of Intellectual Property
• Palm Computing, Inc. (A)
5 • High-Tech Product Development
• Concept Testing
• Product Development: A Customer-Driven Approach
• The Winning Strategy
6 • Conjoint Analysis
• High-Tech Market Strategy: Crossing the Chasm
• Innovating for Cash
• Palm Computing: The Pilot Organizer
7 • Operations Strategy
• Decision Trees and Expected Values
• The Power of Virtual Integration: Interview with Michael Dell
• Product Development at Dell Computer
8 • FDA Regulatory Process
• Pricing Strategy and Market Potential
• Price on Value but Charge What the Market Will Bear
• Biopure Corporation
9 • Strategic Alliances
• Present Value Analysis
• The Era of Open Innovation
• Nucleon, Inc.
10 • The Venture Capital Method • Bootstrap Finance: The Art of Start-ups
• Angel Investing
11 • Venture Capital: More Than Just the Money • Onset Ventures
12 • Negotiation Skills • Johnson-Grace
13 • GUEST SPEAKER: Co-founder, Biotech Start-Up Company • Venture Capital Problem Set
• Guest Speaker’s Business Plan
• Questions for Guest Speaker
14 • The High-Tech Business Plan • Walnut Venture Associates (A): RBS Group Investment Memorandum
15 • Deal Structure and Term Sheets • You Can Negotiate with Venture Capitalists
• Walnut Venture Associates (D): RBS Deal Terms
16 • GUEST SPEAKER: Founder, Telecom Company • Guest Speaker’s Company Website
• Questions for Guest Speaker
17 • GUEST SPEAKER: Managing Partner, Venture Capital Firm • Guest Speaker’s Company Website
• Questions for Guest Speaker
18 • IPO Process and Considerations • Teleswitch (A, B)
19 • Capital Requirements and Alternatives • Palm Computing, Inc 1995: Financing Challenges
20 • Leadership and Motivation • Why Incentive Plans Cannot Work
• One More Time: How Do You Motivate Employees?
• Visionary Design Systems: Are Incentives Enough?
21 • Leadership and Vision
• The Entrepreneurial Opportunity of Disruptive Technology
• The Spoiled Startup: Too Much Money is a Bad Thing
• Exploiting an Age of Disruption
• MIPS Computer Systems
22 • Leadership and Crossing the Chasm • Level 5 Leadership
• Vinod Khosla and Sun Microsystems (A)
23 • GUEST SPEAKER: Principal, Technology Ventures Advising Group • First Who … Then What
• Note on the Hiring and Selection Process
• Guest Speaker’s Company Website
• Questions for Guest Speaker
24 • GUEST SPEAKER: Founder, Enterprise Software Company • Guest Speaker’s Company Website
• Questions for Guest Speaker
25 • GUEST SPEAKER: Founder, Defense Systems Contracting Company • Guest Speaker’s Company Website
• Questions for Guest Speaker
26 • Leadership and Execution • Leading by Leveraging Culture
• Momenta Corporation (A, B)
27 • GUEST SPEAKER: Founder, Information Technology Company • Guest Speaker’s Company Website
• Questions for Guest Speaker
28 • Leadership in High-Tech Ventures
• Wrap-up: Harvesting and Giving Back
• Managers and Leaders: Are They Different?
• What Leaders Really Do

 

 
Engineering Entrepreneurship
School of Engineering and Applied Science
University of Pennsylvania
310 Towne Building
220 South 33rd Street
Philadelphia, PA 19104
tcassel@seas.upenn.edu