| Class |
In-Class Discussion Topic(s) |
Readings, Case Studies &
Assignments Due |
| 1 |
• Introduction: Seizing the Opportunity |
|
| 2 |
• High-Tech Ventures: Overview I |
• Louis Agassiz as a Teacher • The New Venture
• Expect the Unexpected • Hewlett Packard: Creating,
Running and Growing an Enduring Company
|
| 3 |
• High-Tech Ventures: Overview II |
• Making Invisible Work Visible: Using Social Network
Analysis to Support Strategic Collaboration • Vermeer
Technologies (A, A-1, B, C)
|
| 4 |
• Intellectual Property and IP Strategy |
• Legal Protection of Intellectual Property •
Palm Computing, Inc. (A)
|
| 5 |
• High-Tech Product Development •
Concept Testing
|
• Product Development: A Customer-Driven Approach
• The Winning Strategy
|
| 6 |
• Conjoint Analysis • High-Tech
Market Strategy: Crossing the Chasm
|
• Innovating for Cash • Palm Computing: The
Pilot Organizer
|
| 7 |
• Operations Strategy • Decision
Trees and Expected Values
|
• The Power of Virtual Integration: Interview with Michael
Dell • Product Development at Dell Computer
|
| 8 |
• FDA Regulatory Process • Pricing
Strategy and Market Potential
|
• Price on Value but Charge What the Market Will Bear
• Biopure Corporation
|
| 9 |
• Strategic Alliances • Present
Value Analysis
|
• The Era of Open Innovation • Nucleon, Inc.
|
| 10 |
• The Venture Capital Method |
• Bootstrap Finance: The Art of Start-ups •
Angel Investing
|
| 11 |
• Venture Capital: More Than Just the Money |
• Onset Ventures |
| 12 |
• Negotiation Skills |
• Johnson-Grace |
| 13 |
• GUEST SPEAKER: Co-founder, Biotech Start-Up
Company |
• Venture Capital Problem Set • Guest Speaker’s
Business Plan • Questions for Guest Speaker
|
| 14 |
• The High-Tech Business Plan |
• Walnut Venture Associates (A): RBS Group Investment
Memorandum |
| 15 |
• Deal Structure and Term Sheets |
• You Can Negotiate with Venture Capitalists •
Walnut Venture Associates (D): RBS Deal Terms
|
| 16 |
• GUEST SPEAKER: Founder, Telecom Company
|
• Guest Speaker’s Company Website •
Questions for Guest Speaker
|
| 17 |
• GUEST SPEAKER: Managing Partner, Venture
Capital Firm |
• Guest Speaker’s Company Website •
Questions for Guest Speaker
|
| 18 |
• IPO Process and Considerations |
• Teleswitch (A, B) |
| 19 |
• Capital Requirements and Alternatives |
• Palm Computing, Inc 1995: Financing Challenges |
| 20 |
• Leadership and Motivation |
• Why Incentive Plans Cannot Work • One More
Time: How Do You Motivate Employees? • Visionary Design
Systems: Are Incentives Enough?
|
| 21 |
• Leadership and Vision • The
Entrepreneurial Opportunity of Disruptive Technology
|
• The Spoiled Startup: Too Much Money is a Bad Thing
• Exploiting an Age of Disruption • MIPS Computer
Systems
|
| 22 |
• Leadership and Crossing the Chasm |
• Level 5 Leadership • Vinod Khosla and Sun
Microsystems (A)
|
| 23 |
• GUEST SPEAKER: Principal, Technology
Ventures Advising Group |
• First Who … Then What • Note on the
Hiring and Selection Process • Guest Speaker’s
Company Website • Questions for Guest Speaker
|
| 24 |
• GUEST SPEAKER: Founder, Enterprise Software
Company |
• Guest Speaker’s Company Website •
Questions for Guest Speaker
|
| 25 |
• GUEST SPEAKER: Founder, Defense Systems
Contracting Company |
• Guest Speaker’s Company Website •
Questions for Guest Speaker
|
| 26 |
• Leadership and Execution |
• Leading by Leveraging Culture • Momenta
Corporation (A, B)
|
| 27 |
• GUEST SPEAKER: Founder, Information Technology
Company |
• Guest Speaker’s Company Website •
Questions for Guest Speaker
|
| 28 |
• Leadership in High-Tech Ventures
• Wrap-up: Harvesting and Giving Back
|
• Managers and Leaders: Are They Different? •
What Leaders Really Do
|