Class |
Lecture
Topic |
Reading
Assignment |
Team Writing
Assignment |
Team Presentation
Assignment |
| 1 |
• Course Introduction: Twelve Steps to a Successful
Business Plan (1)
• Effective Presentations
|
|
|
|
| 2 |
• Intro to Step 1 – Concept Analysis |
• Morgan, N. “The Kinesthetic Speaker - Putting
Action into Words.” (5)
• Review Others’
Proposals
|
• Resume
• High-tech Business Concept Proposal
|
• High-tech Business Concept Proposal |
| 3 |
• Competitive Strategy IA: Industry Analysis and the
Five Forces (2)
• Intro to Step 2 – Industry
and Marketplace Analysis
|
• Bhide, A. “The Questions Every Entrepreneur
Must Answer. (3)
• Step 1 – Concept Analysis
|
• Concept Analysis Worksheets |
• Critique of Reading Assignment
• Summary
of Concept Analysis
|
| 4 |
• Competitive Strategy IB: Industry Analysis and the
Five Forces (2)
• The Mission Statement
•
Intro to Step 3 – Marketing Plan
|
• Sahlman, W. “How to Write a Great Business Plan.
(3)
• Levinson, J. “Guerilla Marketing”
Chapters 1-3 and 8.4
• Step 2 – Industry and
Marketplace Analysis
|
• Product / Services Description
• Industry
Analysis
• Marketplace Analysis
|
• Critique of Reading Assignment
• Product/Services
Description
|
| 5 |
• Competitive Strategy II: Strategic Groups and Determinants
of Profitability (2)
• Intro to Step 4 – Operations
Plan
|
• Porter, M. “How Competitive Forces Shape Strategy.”
(5)
• Kim, W. and R. Mauborgne, “Creating New
Market Space.” (5)
• Levinson, J. “Guerilla
Marketing” Chapter 4.4
• Step 3 – Marketing
Plan
|
• Mission Statement
• Customer Analysis
• Target Market
|
• Critique of Reading Assignment
• Target
Market
|
| 6 |
• Competitive Strategy III: Emerging Industries (2)
• Pricing Strategy
• Intro to Step 5 –
Development Plan
|
• Dolan, R. “How Do You Know When the Price is
Right?” (5)
• Levinson, J. “Guerilla Marketing”
Chapter 5.4
• “Which
Legal Form is Best For Your Business”.
•
Step 4 – Operations Plan
|
• Company Overview
• Competitor Analysis
• Product/Service Strategy (including product attribute
mapping)
• Scope of Operations |
• Critique of Reading Assignment
• Scope of
Operations
|
| 7 |
• Four P’s of Market Strategy: Product, Place,
Price and Promotion
• Intro to Step 6 – Strategy
Integration
|
• Block, Z. and I. MacMillan, “Milestones for
Successful Venture Planning. (3)
• Step 5 –
Development Plan
|
• Development Timeline (Gantt, PERT or similar format)
• Development Strategy
• Pricing Strategy
• Distribution Strategy
• Company Organization
• Management Team
|
• Critique of Reading Assignment
• Development
Plan
|
| 8 |
• Financial Workbook: Financial Statements and Ratio
Analysis
• Intro to Step 7 – Revenue and Cost
Forecasts
|
• Rock, A. “Strategy vs. Tactics from a Venture
Capitalist. (3)
• Step 6 – Strategy Integration
|
• Advertising and Sales Strategy
• Operations
Strategy
• Development Strategy (rewrite)
|
• Critique of Reading Assignment
• Marketing
Plan
|
| 9 |
• Breakeven Analysis
• Intro to Step 8 –
Financial Statements
|
• The Balance Sheet (5)
• The Income Statement
(5)
• Step 7 – Revenue and Cost Forecasts
|
• Financial Workbook: Industry Ratios |
• Financial Statements
• Operations Plan
|
| 10 |
• Capital Structure and Cost of Capital
•
Sustainable Growth Rate
• Intro to Step 9 –
Capital Requirements
|
• Assessing a Firm’s Future Financial Health (5)
• Step 8 – Financial Statements
|
• Marketing and Sales Forecasts
• Operating,
Development and Administrative Expense Estimates
•
Financial Assumptions
• Financial Forecasts
•
Financial Workbook: Cash Flow
|
• Critique of Reading Assignment
• Income
Outlook
|
| 11 |
• The Art of Persuasion
• Intro to Step 10
– Business Valuation
|
• Stancill, J. “How Much Money Does Your New Venture
Need? (3)
• Step 9 – Capital Requirements
|
• Revise and Integrate:
o Industry and Marketplace Analysis
o Marketing Plan
o Operations Plan
o Development Plan
• Capital requirements
•
Financial Risks
• Exit Strategies
|
• Critique of Reading Assignment
• Capital
Requirements, Financial Risks, Exit Strategies and Ratio Analysis
|
| 12 |
• Dealing With the Press
• Intro to Step 11
– Publishing the Plan
|
• Shaw, G. et al. “Strategic Stories: How 3M is
Rewriting Business Planning.” (5)
• Step 10
– Business Valuation
|
• Offer Statement
• Executive Summary
|
• Critique of Reading Assignment
• Offer Statement
|
| 13 |
• Intro to Step 12 – Presenting the Plan |
• Step 11 – Publishing the Plan |
• Preliminary Draft of Integrated Plan |
• Plan Presentation (Dry Run) |
| 14 |
• Review Panel Introduction |
• Step 12 – Presenting the Plan |
• Finalized Plan |
• Plan Presentation to Review Panel |
(1) Based on Lawrence, S. and F. Moyes, Twelve Steps to a Successful
Business Plan, University of Colorado, 1999.
(2) Based on Porter, M, Competitive Strategy – Techniques
for Analyzing Industries and Competitors, The Free Press, New York,
1980.
