EAS 545: The first of the two courses investigates key entrepreneurial areas of: (a) intellectual property, its protection and related strategies; (b) evaluating the market viability of new high-tech ideas; (c) shaping high-tech ideas into the right products or services for the right markets; (d) developing strategies for high-tech product positioning, marketing and operations; (e) acquiring the resources needed to start a new venture, e.g., people, financing, strategic partners, etc.; and (f) leadership roles for the founders of high-tech ventures.
EAS 546: The second of the two courses investigates the key elements of planning an entrepreneurial high-tech venture including: (a) defining the venture’s industry and market; (b) developing strategies for high-tech product positioning, marketing, distribution, sales, operations, management and development; and (c) preparing a financial plan. Effective written and verbal presentation skills are emphasized throughout the course.
EAS 548: A third course has been added to the Engineering Entrepreneurship curriculum; however, it is offered only during the summer. Hi-Tech Venture Development explores concepts in product design and development and go-to-market planning.