EAS 545: Engineering Entrepreneurship I
Tuesday/ Thursday: 10:30-11:50 AM
| Class | In Class Discussion Topic(s) | Readings, Case Studies and Assignments |
| 1 | Introduction: Seizing the Opportunity | |
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| 2 | High-Tech Ventures: Overview I | Louis Agassiz as a Teacher The New Venture Expect the Unexpected Hewlett Packard: Creating, Running and Growing an Enduring Company |
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| 3 | High-Tech Ventures: Overview II | Making Invisible Work Visible: Using Social Network
Analysis to Support Strategic Collaboration Vermeer Technologies (A, A-1, B, C) |
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| 4 | Intellectual Property and IP Strategy | Legal Protection of Intellectual Property Palm Computing, Inc. (A) |
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| 5 | High-Tech Product Development Concept Testing |
Product Development: A Customer-Driven Approach The Winning Strategy |
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| 6 | Conjoint Analysis High-Tech Market Strategy: Crossing the Chasm |
Innovating for Cash Palm Computing: The Pilot Organizer |
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| 7 | Operations Strategy Decision Trees and Expected Values |
The Power of Virtual Integration: Interview with Michael
Dell Product Development at Dell Computer |
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| 8 | FDA Regulatory Process Pricing Strategy and Market Potential |
Price on Value but Charge What the Market Will Bear Biopure Corporation |
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| 9 | Strategic Alliances Present Value Analysis |
The Era of Open Innovation Nucleon, Inc. |
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| 10 | The Venture Capital Method | Bootstrap Finance: The Art of Start-ups Angel Investing |
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| 11 | Venture Capital: More Than Just the Money | Onset Ventures |
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| 12 | Negotiation Skills | Johnson-Grace |
| 13 | GUEST SPEAKER: Co-founder, Biotech Start-Up Company | Venture Capital Problem Set Guest Speaker’s Business Plan Questions for Guest Speaker |
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| 14 | The High-Tech Business Plan | Walnut Venture Associates (A): RBS Group Investment Memorandum |
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| 15 | Deal Structure and Term Sheets | You Can Negotiate with Venture Capitalists Walnut Venture Associates (D): RBS Deal Terms |
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| 16 | GUEST SPEAKER: Founder, Telecom Company | Guest Speaker’s Company Website Questions for Guest Speaker |
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| 17 | GUEST SPEAKER: Managing Partner, Venture Capital Firm | Guest Speaker’s Company Website Questions for Guest Speaker |
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| 18 | IPO Process and Considerations | Teleswitch (A, B) |
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| 19 | Capital Requirements and Alternatives | Palm Computing, Inc 1995: Financing Challenges |
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| 20 | Leadership and Motivation | Why Incentive Plans Cannot Work One More Time: How Do You Motivate Employees? Visionary Design Systems: Are Incentives Enough? |
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| 21 | Leadership and Vision The Entrepreneurial Opportunity of Disruptive Technology |
The Spoiled Startup: Too Much Money is a Bad Thing Exploiting an Age of Disruption MIPS Computer Systems |
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| 22 | Leadership and Crossing the Chasm | Level 5 Leadership Vinod Khosla and Sun Microsystems (A) |
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| 23 | GUEST SPEAKER: Principal, Technology Ventures Advising Group | First Who … Then What Note on the Hiring and Selection Process Guest Speaker’s Company Website Questions for Guest Speaker |
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| 24 | GUEST SPEAKER: Founder, Enterprise Software Company | Guest Speaker’s Company Website Questions for Guest Speaker |
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| 25 | GUEST SPEAKER: Founder, Defense Systems Contracting Company | Guest Speaker’s Company Website Questions for Guest Speaker |
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| 26 | Leadership and Execution | Leading by Leveraging Culture Momenta Corporation (A, B) |
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| 27 | GUEST SPEAKER: Founder, Information Technology Company | Guest Speaker’s Company Website Questions for Guest Speaker |
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| 28 | Leadership in High-Tech Ventures Wrap-up: Harvesting and Giving Back |
Managers and Leaders: Are They Different? What Leaders Really Do |
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