EAS 545: Engineering Entrepreneurship I

Tuesday/ Thursday: 10:30-11:50 AM

 Class  In Class Discussion Topic(s)  Readings, Case Studies and Assignments
1 Introduction: Seizing the Opportunity  
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2 High-Tech Ventures: Overview I Louis Agassiz as a Teacher
The New Venture
Expect the Unexpected
Hewlett Packard: Creating, Running and Growing an Enduring Company
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3 High-Tech Ventures: Overview II Making Invisible Work Visible: Using Social Network Analysis to Support Strategic Collaboration
Vermeer Technologies (A, A-1, B, C)
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4 Intellectual Property and IP Strategy Legal Protection of Intellectual Property
Palm Computing, Inc. (A)
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5 High-Tech Product Development
Concept Testing
Product Development: A Customer-Driven Approach
The Winning Strategy
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6 Conjoint Analysis
High-Tech Market Strategy: Crossing the Chasm
Innovating for Cash
Palm Computing: The Pilot Organizer
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7 Operations Strategy
Decision Trees and Expected Values
The Power of Virtual Integration: Interview with Michael Dell
Product Development at Dell Computer
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8 FDA Regulatory Process
Pricing Strategy and Market Potential
Price on Value but Charge What the Market Will Bear
Biopure Corporation
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9 Strategic Alliances
Present Value Analysis
The Era of Open Innovation
Nucleon, Inc.
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10 The Venture Capital Method Bootstrap Finance: The Art of Start-ups
Angel Investing
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11 Venture Capital: More Than Just the Money Onset Ventures
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12 Negotiation Skills Johnson-Grace
13 GUEST SPEAKER: Co-founder, Biotech Start-Up Company Venture Capital Problem Set
Guest Speaker’s Business Plan
Questions for Guest Speaker
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14 The High-Tech Business Plan Walnut Venture Associates (A): RBS Group Investment Memorandum
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15 Deal Structure and Term Sheets You Can Negotiate with Venture Capitalists
Walnut Venture Associates (D): RBS Deal Terms
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16 GUEST SPEAKER: Founder, Telecom Company Guest Speaker’s Company Website
Questions for Guest Speaker
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17 GUEST SPEAKER: Managing Partner, Venture Capital Firm Guest Speaker’s Company Website
Questions for Guest Speaker
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18 IPO Process and Considerations Teleswitch (A, B)
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19 Capital Requirements and Alternatives Palm Computing, Inc 1995: Financing Challenges
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20 Leadership and Motivation Why Incentive Plans Cannot Work
One More Time: How Do You Motivate Employees?
Visionary Design Systems: Are Incentives Enough?
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21 Leadership and Vision
The Entrepreneurial Opportunity of Disruptive Technology
The Spoiled Startup: Too Much Money is a Bad Thing
Exploiting an Age of Disruption
MIPS Computer Systems
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22 Leadership and Crossing the Chasm Level 5 Leadership
Vinod Khosla and Sun Microsystems (A)
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23 GUEST SPEAKER: Principal, Technology Ventures Advising Group First Who … Then What
Note on the Hiring and Selection Process
Guest Speaker’s Company Website
Questions for Guest Speaker
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24 GUEST SPEAKER: Founder, Enterprise Software Company Guest Speaker’s Company Website
Questions for Guest Speaker
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25 GUEST SPEAKER: Founder, Defense Systems Contracting Company Guest Speaker’s Company Website
Questions for Guest Speaker
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26 Leadership and Execution Leading by Leveraging Culture
Momenta Corporation (A, B)
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27 GUEST SPEAKER: Founder, Information Technology Company Guest Speaker’s Company Website
Questions for Guest Speaker
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28 Leadership in High-Tech Ventures
Wrap-up: Harvesting and Giving Back
Managers and Leaders: Are They Different?
What Leaders Really Do
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