EAS 545: Engineering Entrepreneurship I

Tuesday/ Thursday: 9:00- 10:20 AM & 10:30-11:50 AM


 Class  In Class Discussion Topic(s)  Readings, Case Studies and Assignments
1 Introduction: Seizing the Opportunity  
dividing line
2 High-Tech Ventures: Overview I

Louis Agassiz as a Teacher

The Innovators DNA
The New Venture
Expect the Unexpected
Hewlett Packard: Creating, Running and Growing an Enduring Company

dividing line
3 High-Tech Ventures: Overview II

THe Winning Strategy

Vermeer Technologies (A, A-1, B, C)

dividing line
4 Intellectual Property and IP Strategy Intellectual Property & Strategy
Palm Computing, Inc. (A)
dividing line

High-Tech Product Development

Early Stage Sales & Marketing
Concept Testing

Product Development: A Customer-Driven Approach

The Sales Learning Curve
Sales & Marketing $0-1 Million

dividing line

Product-Market Fit

Customer Discovery & Validation

Hypothesis-Driven Entrepreneurship: The Lean Startup

Dropbox: "It Just Works"

dividing line

High-Tech Market Strategy: Crossing the Chasm

Conjoint Analysis

Innovating for Cash
Palm Computing: The Pilot Organizer

dividing line

Pricing Strategy

Market Strategy, Sigmentation & Positioning

Note on Marketing Strategy

Principles of Pricing

LinkedIn (A)

dividing line
9 Understanding Financial Statements

Business Model Canvas

The Power of Virtual Integration: Interview with Michael Dell

dividing line

Business Models

Decision Trees & Expected Value

Present Value Analysis

Product Development at Dell Computer
dividing line

Operations Strategy & Strategic Alliances

FDA Regulatory Process

Note on the U.S. Food & Drug Administration

Nucleon, Inc.

dividing line
12 Venure Finance: It's More Than Just the Money

Bootstrap Finance: The Art of Start-ups

Raising Startup Capital

13 The Venutre Capital Method Convertible Notes in Angel Financing
dividing line

Negotiation Skills

Deal Structure & Term Sheets

You Can Negotiate with Venture Capitalists

Evaluating Venture Capital Term Sheets

dividing line
15 IPO Process & Considerations

A Note on the Initial Public Offering Process

Facebook, Inc.: The Initial Public Offering

dividing line
16 Capital Requirements & Alternatives Palm Computing, Inc. 1995: Financing Challenges
dividing line

Open Innovation

Strategic Business Model Decisions

The Era of Open Innovation

Sirtris Pharmaceutical; Living Healthier, Longer

dividing line
18 Ownership & Compensation

Chapter 6, Reward Dilemmas: Equity Splits & Cash Comensation, from The Founder's Dilemmas (Wasserman)

How Much is Sweat Equity Worth?

NanoGene Technologies, Inc.

dividing line
19 Leadership and Vision
The Entrepreneurial Opportunity of Disruptive Technology

Exploiting an Age of Disruption

Level 5 Leadership

The Spoiled Startup: Too Much Money is a Bad Thing
MIPS Computer Systems

dividing line
20 Leadership and Crossing the Chasm

Note on the Hiring & Selection Process

Hiring is Hard Work

First Who... Then What

Vinod Khosla and Sun Microsystems (A)

dividing line
21 Leadership & Motivation

Why Inncentive Plans Cannot Work

Life/Work Article

Visionary Design Systems: Are Incentives Enough?

dividing line
22 Scaling a Startup

Growing Up by Staying Young

Scaling a Startup: People & Organizational Issues

N12 Technologies: Building an Organization & Building a Business

dividing line
23 Leadership and Execution Leading by Leveraging Culture
Momenta Corporation (A, B)
dividing line
24 Leadership in High-Tech Ventures
Wrap-up: Harvesting and Giving Back

Managers and Leaders: Are They Different?

Reflections on (Schumpeterian) Leadership

Bridging the Gap Between Stewards & Creators

dividing line
dividing line
dividing line
dividing line

dividing line