This series of articles by George Gilder provides some interesting technological and cultural background that helps prepare readers to better understand and place in proper perspective the events relative to the National Data Super Highway, which are unfolding almost daily in the national press. I contacted the author and Forbes and as the preface below indicates obtained permission to post on the Internet. Please note that the preface must be included when cross posting or uploading this article.
The following article, ANGST AND AWE ON THE INTERNET, was first published in Forbes ASAP, December 4, 1995. It is a portion of George Gilder's book, Telecosm, which will be published in 1996 by Simon & Schuster, as a sequel to Microcosm, published in 1989 and Life After Television published by Norton in 1992. Subsequent chapters of Telecosm will be serialized in Forbes ASAP.
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ANGST AND AWE ON THE INTERNET
BY
GEORGE GILDER
In 1995, Internet stories trumped even O. J.The net will have a far happier ending.
Well, it had to happen. As the Internet emerges as the central nervous
system of global capitalism, the Luddite left is bursting into "flames"
against the microcosm and telecosm, against interlinked computers and the
global radiance of electromagnetic communications.
This rising resistance resonates with the press coverage that has long
lavished attention on the excesses of the Net. Richard Shaffer of the
Computer Letter counts 39,158 Internet stories during the first three
quarters of 1995, beating O. J. by some 15,000 citations. Much of the
coverage has been lurid. For psychedelic visions of virtual reality,
the media have exalted Jaron Lanier in dreadlocks and bankruptcy above Bob
Metcalfe, creator of Ethernet, or Gordon Moore, inventor of IC processing,
or Charles Kao, father of fiber optics, all of whom reshaped the boundaries
of human possibility. Computer viruses and Net porn win headlines and
magazine covers that elude the creators of vast new computer powers, such
as RSA encryption or the World Wide Web or new tools of chip fabrication
at the quarter-micron level. Last August, Windows 95, a modest advance
in operating systems, exploded across the press and the airwaves as if the
entire media had been preempted for a Microsoft infomercial. No wonder
befuddled academics, politicians and book publishers gain a grotesquely
distorted view of the industry.
In Tom Peters's first Forbes ASAP interview (March 29, 1993), he
predicted that the `90s would see a fabulous unfolding of new technology,
accompanied with increasing outbreaks of technophobia, Ludditism and
Marxism. Alvin Toffler greeted the initial readers of Wired with a similar
dual prophecy of networked marvels, foiled by a multifront war against the
Third Wave. Once again, Peters and Toffler may well be right, as from
Hollywood to Harvard, America's brainlords rebel against computer
technology.
In his pungent new book War of the Worlds, Mark Slouka joins the
rising chorus of resistance. Slouka finds it all a "kind of lie." Like a
"speech of Ronald Reagan" or a spiritual vision from the "religious right,"
the virtual world is increasingly usurping reality and identity itself.
"Rather than doing away with the couch potato, the telecomputer has actually
created a new, more tenacious variety of tuber: the individual who swivels
from the television screen to computer monitor without missing a beat. . ."
Today, Sandra Bullock writhes in anguish in the sinister clutches of
The Net, with a blond, predatory, arachnoid Bill Gates (using "Gateway"
software) masterminding the Web. Similar chimeras recur in antitech
crusades. Bathed in the ultraviolet frequencies of sunlight, humans
throughout the history of the species have raced through a planetary
magnetic field of half a gauss in power on a terrestrial sphere charged
by worldwide lightning strikes a hundred times a second to a capacitive
level of 100 volts per meter of height. Yet Paul Brodeur and other
electro-phobes panic at power lines, power plants, cathode-ray tubes,
microprocessors, cellular antennas and other high-tech oscillators with
an impact on humans measurable only in millionths of a gauss. They defy
the fact that around the world use of electricity correlates almost
perfectly with greater longevity.
Meanwhile, despite the higher longevity and the globally spreading
jobs and riches springing from high technology, pseudoeconomists prattle
endlessly about the growing gap between the "information rich" and the
"information poor." Publishers sign up other disgruntled nerds to write
hymns to noble savagery and gardening. And from the fever swamps, a
Marxist enrage posts bombs through the mail and addled editors detonate
them in the pages of the Washington Post.
SUCH FEARS AND FANTASIES have always afflicted the course of human
innovation and progress. With life expectancies rising eight years in
the developed countries and 22 years in the Third World since 1950, people
have more time to lash out at industrial benefactors who gain wealth and
create it from sources hard to comprehend.
Misconceptions about the Internet, however, also abound in more savvy
circles. From Stewart Alsop's Agenda conference to the Internet Society,
serious critics are emerging to predict that the network itself will bog down
and degrade, jammed by traffic and trivia. Often unconsciously, these
critics feed upon a spurious vision of capitalist ecology. Constantly
recycling Garrett Hardin's "The Tragedy of the Commons" as a theory of the
Internet, writers such as Clifford Stoll in Silicon Snake Oil, and others
from publications such as the New York Times to the National Review and the
Atlantic, predict that the Web, as a public good, will be overgrazed, like
the commonly owned fields of feudal Britain. Each herdsman or entrepreneur
gains from adding to his herd or bandwidth, beating rivals to the remaining
grass or spectrum, until congestion sins the common space.
As the epitome of a capitalist commons, the Internet, according to the
critics' predictions, will collapse under the impact of this law, clogged with
traffic and polluted with porn and violence. As a precursor, the same writers
cite citizens band radio, an earlier fad that rose meteorically and collapsed
ignominiously when, as they see it, millions of middle- and lower-class hoi
polloi rushed in and polluted the bandwidth without renewing
it.
Overall, the resistance converges many streams of reaction. In general,
the "humanist" opponents mistake the Internet for a continuation of
television technology. Thus they ascribe to the Internet the very flaws
that they find in TV_crudeness, violence, porn, entertainment for "diverting
ourselves to death" and extend to the computer the old and mostly valid
arguments of Neil Postman and Jerry Mander against the idiot box. Some of
the other critics of the Internet benefit from TV and fear the Web will
replace their familiar tube. The executives of media companies are mostly
baffled by the new technology. Paralyzed by market research, as Jim
Barksdale, CEO of Netscape puts it, "they are trying to build bridges by
counting the swimmers." A Washington lobbyist for a long-distance carrier
wonders poignantly if "America is ready for all this bandwidth." Baby Bells
spurn the Internet to fund Hollywood films and TV.
Blinded by the robber-baron image assigned in U.S. history courses to
the heroic builders of American capitalism, many critics see Bill Gates as a
menacing monopolist. They mistake for greed the gargantuan tenacity of
Microsoft as it struggles to assure the compatibility of its standard with
tens of thousands of applications and peripherals over generations of
dynamically changing technology (avoiding the dialectical babel of the more
open Unix, for example). They see the Internet as another arena likely to
be dominated by Microsoft and a few giant media companies, increasing the
wealth of Wall Street at the expense of the stultified masses of consumers
and opening an ever greater gap between the "information rich" and the
"information poor."
Focused on the summits of the industry--CEO seances among media
conglomerates and software kings--all the critics can foster the impression
that the Internet is a questionable, unpromising venue, vulnerable to
monopoly and trash, thereby vindicating the Luddites and the Cassandras.
From the beginning of its civilian eruption, however (see Forbes ASAP, "The
Issaquah Miracle," June 7, 1993), the Net has risen from the bottom up rather than from
the top down; by nature, it is a heterarchy rather than a hierarchy.
To get a view of the future of the Net, let us turn aside from Herb
Allen's golfing groves and Bill Gates's mansion and Louis Gerstner's
"net-centric" revelation, and visit some of the fertile bottomlands where
the Web is growing fastest. Here no robber barons or monopolists come into
view and there are no signs at all of an impending slide toward tragedy and
decline. Here the negative externalities of the degraded commons fall
before the huge positive externalities of Moore's Law and Metcalfe's Law,
the microcosm and the telecosm, where smaller transistors yield exponentially
more efficient machines and the value of networks rises by the square of the
power of all the computers attached to them. Governing the positive
externalities of the Internet is the convergence of these forces, compounded
by the creativity of entrepreneurs.
PERHAPS SUCH a combinatorial explosion explains the mind of Avi
Freedman of Net Access. Among the vanguard of the armies of the Internet,
Freedman is a classic American entrepreneur, entirely alien to the megalithic
visions of the critics. As an Internet service provider (ISP), Freedman
supplies the Philadelphia area with access to the goods and services of this
global ganglion of networks at a flat rate of between $12.50 and $20 per
month, depending on the services chosen.
Net Access still operates chiefly out of his cellar in a marginally
middle-class suburb of Wyndmoor. The street bristles with wires,
transformer nodes, terminal boxes and power lines, many of them converging
on the duplex red-brick bungalow where Freedman lives with his wife in an
apartment, above a basement crammed floor-to-ceiling with multiplying racks
of electromagnetic conversion and processing gear for computers and telecom.
These technologies are all oscillating and radiating like crazy in the spirit
of their hyperkinetic owner, who is multiplexing Internet insights between
his cellular phone and an attentive audience of aspiring ISPs from western
Pennsylvania and geek students visiting from the University of Pennsylvania,
gathered at his door next to the power-line link.
Is this an entrepreneurial dream, or a carcinogenic nightmare out of the
muddled pages of Paul Brodeur? Avi is too busy to give the issue much
thought. Extending business service to New York City, Washington, D.C., and
Chicago, over-flowing his basement, he is now moving his operations to a
collocation cage at the Philadelphia central office of MFS (Metropolitan
Fiber Systems) where he has just turned up a T-3 fiber circuit (45 megabits
per second) direct to MAE East, the major East Coast Internet exchange point.
From Seattle to San Jose, top companies are besieging him with multimillion-
dollar buyout offers, but looking to the future and its promise, Freedman
calculates that he can't afford to sell.
With only 4,000 customers, however, Net Access hardly seems to pose a
threat to such local colossi as Bell Atlantic and Comcast, now searching the
world for "content" opportunities and looming ever larger on Rodeo Drive.
Yet Ray Smith and Brian Roberts should pay attention to what is going on in
Freedman's teeming mind and basement. Millions of PC owners may well
become part-time Internet service providers in the future_as their home and
small-business PCs supply content for others, perhaps beginning with
teleconferencing and telecommuting activities that will soon dwarf Hollywood
in volume.
One of the students hanging on Freedman's words, for example, is Meng
Weng Wong, whose personal Web page at Penn attracts some 35,000 hits a
week with its restaurant reviews, film criticisms, Philadelphia maps,
technology insights and other delectations. Drawing wide media attention,
from Forbes ASAP to Scandinavian TV (a crew is visiting this very day from
the Netherlands), Wong has now established a server at Net Access, pobox.com,
which supplies his clients with a permanent Internet address wherever they
may go, and he is developing a Web-page design business.
Responding to the onrush of innovative customers like Wong, the
configuration of Freedman's bottom-up operations offers clues to the future
shape of the industry. A portly, perspiring, blond, balding geek-genius
bursting with monologic humor and street smarts_hardly full-duplex (scant
signs of upstream flow)--Freedman has just hustled past his 26th birthday.
He has been deep in computers since age eight, when a prescient uncle gave
him a book on the Basic programming language at a Seder. Within months he
was entrenched among the information rich, opening an unbridgeable gap in
computer savvy between himself and nearly all of the other five billion
inhabitants of the planet. If you think you are going to catch up, forget it.
By the age of 12, in 1982, he was an active user of e-mail and Usenet news
and familiar with the abstruse command codes of the Unix operating system
that ran on his father's DEC PDP-11. Freedman senior, a pulmonary physician,
inherited the machine indirectly from Bell Labs, where it had been employed
as a Usenet news hub until displaced by a VAX.
In 1986, still a teenager, Freedman began exploring the uses of Unix
machines for commercial databases and discovered to his surprise that serious
businessmen would give him gouts of money to get help with their computers.
Eventually, he was earning "lawyers' rates" (his mother is a Philadelphia tax
attorney) for work he found "amazingly routine" and "even fun." Nonetheless,
after high school, his parents sent him off to college in Massachusetts,
where his computer skills were under appreciated. He returned after a few
weeks to get a job at the National Software Testing Labs in the Philadelphia
suburb of Conshohocken before enlisting at nearby Temple University, which he
chose because it offered more freedom for computer experiments and consulting
work than the more prestigious Penn a few miles away.
After arriving, he discovered that Temple's computer lab also commanded
a superb resource: bandwidth, in the form of a nearly empty T-1 line linking
to the Internet at 1.544 megabits per second. Already computer rich, he was
becoming communications rich as well. In Avi Freedman, Temple's department
of computer science got rather more than it bargained for. Realizing that
the available PCs were network hostile and the lab's MicroVAXes ran VMS
rather than Unix, Freedman used his savings to buy five secondhand Sun 3
workstations for $600 apiece.
In short order, Freedman began his career as an Internet service
provider and "professional geek," albeit unpaid. Soon he had some 100
students as users, mostly cavorting through games of Multiuser Dungeons
(MUD). Temple's address, supplied by Freedman--bigboy.cis.temple.edu--became
known far and wide as a hive of MUD activity. Temple's computer science
professors began to rebel at this untoward distinction, particularly when
they found that lost in the crypts and catacombs of the Net, their charges
were virtually unreachable for assignments in higher-level languages.
Freedman was forced to close down local access to the game portions of the
server during daytime hours.
Freedman has given some thought to the problem of "how to civilize
young, intelligent teenage males." He concludes, "You have got to get them
interested." He says the students playing MUD at least were learning Unix
commands, "a better way to get a job than mastering the Pascal programming
language," which was then being taught in the regular classes.
As a student, working with Prof. Yuan Shi and other Temple professors,
Freedman developed a toolkit for distributed processing on Suns and presented
a paper in London in 1989 at a conference on computer-aided software
engineering. As his time at Temple drew to a close, he began contemplating
graduate school. "Everyone was very surprised that anyone who could do
anything on the outside was going to graduate school," he says, "but Stony
Brook on Long Island offered me a nice job as a research assistant in the lab
and I went up there."
After graduating from Temple, Freedman also encountered the harsh
facts of life in the world beyond college computer laboratories. With their
local-area networks and T-1 links to the Internet, universities offered a
revel for budding cybernauts. Marc Andreessen of Netscape discovered a
similar disjunction between college lab and residential communications. At
LAN's end was a communications cliff and a bandwidth scandal. Most homes and
offices connected to the world only through twisted-pair, four-kilohertz,
copper telephone wires.
In October of 1992, Freedman became an ISP chiefly to continue his
college revels by chasing bandwidth. Twenty-three at the time and engaged,
he could still recall his days in high school and remembered how much he had
learned from the Internet through his father's PDP-11. He began to fill up
his basement with second-hand Suns. Since that time, Freedman has purchased
scores of Sun machines, mostly at prices well below new Pentium levels, all
using Berkeley Unix, equipped by Bill Joy with fast TCP/IP (Transmission
Control Protocol/ Internet Protocol) for Internet access.
Beginning with 40 customers from local bulletin board systems,
Freedman provided access through the serial ports of a single SPARCstation
IPC with a 200-megabyte hard drive and 12 megabytes of memory that he
purchased secondhand for $1,500. The serial ports ran up to 38.4 kilobits
per second, linked to 14.4-kilobit-per-second Zoom and Supra modems connected
to POTS (plain old telephone service) outside lines running from the phone
company's central office. Costing a total of some $4,000, the system worked
well enough until his clientele began to multiply and the modems balked at
continual resetting. In April 1992, he bought a 16-port Iolan terminal
server that answered the phones and connected subscribers to the Sun servers,
which supplied e-mail, Usenet news, Gopher searches, Telnet and file transfer
services in a Unix environment.
In June of 1992 emerged the menace of competition. A local entrepreneur
launched Voicenet by simply linking a 386 PC with a modem to each phone line
through a terminal server. Charging fees several times higher than Net
Access's, Voicenet thrived through the device of hiring two full-time people
to scan in pictures from porno magazines for what Freedman describes as the
"sticky keyboard set." Eventually the "adult" bulletin board service
enlisted some 5,000 members paying $4 per hour to peruse images.
Nonetheless, Voicenet protested what it called Net Access's predatory low
pricing, a $12.50 to $20 flat rate per month with no full-time employees to
pay.
IN THE EARLY YEARS of the Net's development, the late `80s, the
Internet business outside campuses and corporations was a small-time and
sometimes tacky trade. In 1992, the entire Net comprised a million linked
computers, many of them in university and government labs. It wasn't until
November 1993 that Net Access acquired a dedicated 56-kilobit line for direct
connection to an official network access point. Costing $400 per month, it
multiplexed 22 dial-up modems among 250 users. With the Mosaic World
Wide Web browser yet to catch on outside the universities, Net Access did not
even have to supply SLIP (serial line interface protocol) or PPP
(point-to-point protocol) accounts, which shield the user from the details of
Unix.
Freedman, however, saw the need for new technology to link people to
the full resources of the Net without having to know abstruse Unix commands.
"As a professional geek, writing code is my true calling," he says, adding
that he threw himself into this work. Although the program was eclipsed by
Mosaic, Lynx and other approaches, he still believes that his software
provided easier access to the Internet, complete with the ability to trace
routes and "ping" remote machines. Enabling users to log in to the program
in 1992, he put Net Access on the technological forefront of ISPs.
The largest challenge for an ISP, then and now, is managing the floods
of bits engulfing a Usenet news server at a rate of some 500 megabytes per
day, five news articles per second, each with a unique identification that
has to be scanned to assure that the news is fresh and not duplicated. The
heart of the Internet until the arrival of the World Wide Web--and still
cherished more than the Web by many Internet veterans--Usenet is the huge
collection of textual bulletin boards and other information troves and
exchanges from which the communities of the Net exfoliate. As Steve
Willens of Livingston Enterprises puts it: "This is the real source of the
Internet as we know it and the challenge that forced the development of
technology specialized for the Net"_notably Livingston communications
servers that linked modems to the Net through fast comports functioning
with compression at 115.2 kilobits per second.
In 1994, Freedman recognized he had a major business on his hands.
He decided to lease a T-1 line from PREP-NET (Pennsylvania Research and
Economic Partnership Network), which required a prepayment of $1,000 per
month. With 50 phone lines and modems and 500 users, he broke all ties with
Stony Brook and began hiring people to handle a rising tide of traffic and a
surging demand for technical support.
That summer, he had three full-time people: "Myself, my wife, Gail, and
my 20-year-old brother, Noam. Working with him made me realize why people
pay me so much money as a consultant [up to $150 an hour]. He served as a
kind of Avi echo, intuitively knowing what I wanted and when." A student in
computer science at the University of Chicago, Noam is in the process of
extending the business to that city, while Avi has established points of
presence in New York and Washington, D.C. He has hired five Net Access
customers, none with college degrees, to provide technical support full time
as the number of users has climbed at a pace of some 15% per month since the
end of 1994.
For the links to other cities, Freedman relied on advice from
telecommunications consultant Gordon Jacobson, a Penn alumnus who
maintains close links to the Penn School of Engineering, where his father
graduated. With Jacobson's help, Freedman is ending 1995 with a fiber circuit
connecting him to MAE East at 45 megabits a second, a 10-megabit-per-second
link to Sprint's network-access point, and more than half a dozen point-to-
point T-1 lines, all for well under half of the normally tariffed prices for these
services. With increasing broadband connectivity, Net Access commands more
than half as much bandwidth at the nerve centers of the Net as Netcom, which
has 50 times more customers.
Though indispensable, technology alone cannot sustain a successful ISP.
It is people that make the vital difference. If Freedman had originally
hired people to perform the work that he did himself part-time--"keeping the
machines running, maintaining software, recovering from disasters, installing
and tuning equipment and circuits"--he would have incurred expenses of some
$100,000 per year and his financial model would have collapsed. The reason
many corporations are so slow to develop Internet programs is not the lack of
equipment but the dearth of personnel. The large companies pursuing Net
Access did not care about Freedman's rooms full of gear. They were after
Freedman himself.
FREEDMAN'S ENTREPRENEURSHIP and technology ride on a tide of
other enterprise by the suppliers of Internet gear. These, too, are not huge
telephone company equipment manufacturers or rising software monopolists
but mostly small or medium-size companies, led by young entrepreneurs,
fighting to survive in the most intensely competitive arena of the world
economy.
An Internet service provider must begin by supplying modems through
which the outside world can connect to his offerings. With millions of home
customers who dwarf the ISP modem volumes, U.S. Robotics is currently
ascendant in most ISPs, but Freedman spurns them for cheaper devices from
Multi-Tech. These modems connect to a Xylogics terminal server that
authenticates the name and password combination entered by the user and
validates the caller as legitimate. Then the customer enters Net Access's
local-area network linking a set of Sun Microsystems servers that supply
World Wide Web, Gopher, Usenet, e-mail, file transfer, Telnet and other
Internet services.
Net Access is unusual for an ISP, since few use Xylogics equipment.
Recently bought out by Bay Networks, Xylogics supplied nearly all the
terminal servers for the university market, and it still shies away from
the tumultuous world of ISPs. These customers mostly use Livingston
products that run a security protocol named Radius (remote authentication
dial-in user services). Channeling the bits around the ISP's internal net
and on to other networks are banks of routers, also often built by Cisco
or Livingston (although Freedman originally chose Morningstar because it was
cheaper). Linking a particular ISP to other ISPs and network access points
are T-1 cables running at 1.544 Megabits per second through multiplexing and
demultiplexing and conditioning equipment. These functions are performed by
DSU-CSUs (data service units-channel service units) made by such companies as
TxPort, Adtran, General DataComm and ADC Kentrox.
Freedman insists on the Law of the Microcosm in choosing all his
equipment and in making all his projects for expansion. Since his study of
distributed computing at Temple, he has everywhere cherished duplication and
redundancy and cheap components over centralization and scale economies.
He at first bought a nine-gigabyte drive from Micropolis. Now he regrets the
decision and is replacing it with five two-gigabyte drives (more I/O
[input/output], redundancy and reliability). "The more spindles the better," he
says. He buys lots of cheap secondhand Suns rather than one powerful server.
He criticizes some of the larger ISPs, such as Netcom, for centralizing their
servers and technical support. It causes bottlenecks and delays, he says,
and opens the system to crashes if any of the communication lines go down.
Freedman's rule is to provide service as locally as possible. He
believes ISPs with fully equipped local network sites, rather than mere
communications nodes like Netcom's, will prevail. Like most small ISPs,
Freedman is wedded to flat-rate pricing, though his accounts of altercations
with customers who want to resell or overgraze his commons may undermine
confidence that this pricing regime can survive into the future. But
managing flat-rate prices is a core competence of the ISPs. Believing that
bits will flee toward flat rates, Freedman says MCI will fail in its plans to
transform Internet pricing models by adding some as yet unannounced scale of
measured usage based on time, packets or both.
Is Freedman's model scaleable, or is it doomed as he grows? Could
Freedman be displaced by MCI or Sprint-Comcast or Bell Atlantic or Microsoft-
UUNet or AT&T in a siege of merger-monopolization? He believes that up until
a threshold of some 25,000 to 50,000 customers, meaning revenues of between
$5 million and $10 million net of more lucrative business clients, his
economic and technical model can trump all comers. At that point, he will
face the usual entrepreneurial crisis of transition: Freedman will need
business partners, routinized technology management schemes and expensive
accounting to maintain operations as Net Access spreads across the country.
But he does not fear competition. His problems, he says, are servicing
the flood of new customers and anticipating the depredations of
"Congresscritters" who want to make him liable for any vagrant flasher who
strays onto one of his hard drives.
Still a small force in the global matrix of telecommunications, Freedman
now dreams of exploiting available resources of fiber, dark and lit, to
acquire major new bandwidth, linking cities up and down the East Coast and
across the U.S. Helping Freedman move this project toward reality is his
telecom guru Jacobson, an entrepreneurial dervish from Portman Communications.
With financiers on the line to supply some $5 million in startup capital,
Jacobson is planning to launch a national IRamp network. The service will
ultimately open fully staffed Internet access facilities in 30 cities
nationwide, linked everywhere by fiber, at a cost of some $1 million per site.
Such investment looms large compared to the rock-bottom base of
Freedman's operation, and easily eclipses a national ISP's point-of-presence
facility that can cost upwards of $70,000. But David Farber, gigabit-testbed
guru, recently told a New York audience at the Penn Club that, spurred by
business needs, the marketplace is seeking higher-end, stable-broadband ISP
services that can handle millions of hits a day at a Web site with no access
delays or congestion and that provide local access and custom software
configuration. For these high-end customers, the SPARC 20 servers and T-1
and 56-kilobit links of the many small ISPs will no longer suffice.
Pioneering the kind of broadband channels that will eventually become
ubiquitous on the Net, IRamp's planned facilities will command OC-3 fiber
(155 Megabits per second) links to a national network of both dark and lit
fiber, available from utilities, pipelines and other unusual sources. Such
bypass strategies will become increasingly common in coming years. The 10
million miles of fiber currently installed in the U.S., after all, is
exploited to approximately one-millionth of its potential capacity--and much
of it is unused "dark fiber."
For key ISP server and security functions, Jacobson plans to use fully
fault-tolerant Tandem S4000 servers running the new ServerNet multibus
scheme. It was conceived by venerable Tandem designer Robert Horst as a
new-generation architecture explicitly optimized to substitute bandwidth for
switching speeds. Fully scaleable, ServerNet was licensed in October by
Compaq, yet it commands a theoretical throughput limit of an unprecedented
petabit per second (a million billion bits). For graphics-intensive
applications, Jacobson envisages Silicon Graphics WebForce Challenge S
servers using Irix software. Even with as few as 5,000 subscribers per
site paying a competitive non-usage based rate, Jacobson projects a high
rate of return.
Meanwhile, at Netcom, the nation's largest ISP, David Garrison, the CEO,
is undergoing the stresses that Freedman foresees for himself as he expands
his business. During his previous stint at the helm of the meteoric paging
company, SkyTel, Garrison, a rangy dark-haired entrepreneur with a slight
uneasiness in his ready smile of prosperity, thought he had approached the
ultimate in entrepreneurial excitement. But nothing in his career in the
wireless industry prepared him for his first nine months as head of
Netcom.
Here is a company that during the last three quarters grew from 400 to
1,200 employees, from 58 to 201 points of presence, from 72,000 to more than
200,000 customers, and from revenues of $12.4 million in 1994 to a $50
million run rate in 1995 and to a market cap of some $400 million, while the
traffic in bits grows at an even faster pace--impelled by the graphic demands
of the World Wide Web, itself expanding at the rate of more than 1,000 new
servers per week.
Netcom pares down its points of presence to simple communications
nodes and handles all the technical support and Internet services for them at
the company's headquarters. This operation fills up a high-rise in San Jose.
Some floors teem with desks manned by earnest engineers in jeans, many of
them Asian, working the phones. Other floors are replete with row upon row
of racks filled wall-to-wall with Cisco routers, Sun servers, Livingston
PortMasters, Ascend ISDN pipelines, Cascade edge switches and U.S. Robotics
modems. Walking through these ever-expanding mazes of machinery,
Garrison's entrepreneurial smile at times moves from the ready to the
giddy.
IN THIS ENVIRONMENT OF RIOTOUS GROWTH, the telcos move their
slow thighs like trolls under the bridges and routers of the Internet.
Currently commanding perhaps 2% of the traffic, AT&T, for example, has
declared its ambition to capture 60% of the Internet business over the next
two years. But Garrison demurs: "From the Olympian perspective of a
McKinsey & Co. consultant, AT&T could take over any business. They have one
of the greatest brand names in the world, they've got more money than God, a
billing relationship with some 40 million people, a global network and
alliances and consortia, Internet pioneer Bolt, Beranek & Newman in their
fold, and they have perhaps the world's largest internal World Wide Web on
their own Unix servers among their 300,000 employees."
But like most of the telcos, AT&T lacks focus. As Netcom marketing
chief John Zeisler explains: "Phone companies have their 700 numbers, 800
numbers, corporate customers, their Hollywood links, their leased lines,
their frame relay, their ADSL (asymmetric digital subscriber line), their
cable aspirations, their huge wireless opportunities, their bureaucracy,
their regulatory tariffs, their pricing confusions. Should voice be priced
as data or should data be priced as voice? They are great at laying fiber
and wire, connecting it to switches and bringing signals to the central
office and to the curb. But the Internet is a second thought, just another
business to them."
As in the PC industry, focus and agility are crucial. In an arena where
the technologies ride a remorseless onrush of exponential changes, no
prolonged bureaucratic process can succeed. Even the maps and schematics
of rapid convergence among media industries miss the point. Dominating this
arena is the computer industry_with its millions of piranha processors and
entrepreneurs_and it doesn't converge with anything; it eats everything in
its path.
Now ascendant is the Internet computer industry. Most of these new
companies, from Livingston to Netscape, focus on the Internet. Using
personal computer components to reduce the price of ISP infrastructure far
below the price of telco installations, these companies endow the ISPs with
a further advantage in a dynamic industry.
Livingston Enterprises epitomizes the success of the new companies
creating this new industry. Secreted in Pleasanton, Calif., and financed by
corporate cash flow, Livingston has grown up with the Internet at a pace not
far in the wake of its more illustrious rival, Cisco Systems. Livingston
PortMasters crowd Netcom's headquarters, as they do most of the other
ISPs.
Launched in 1989 under the leadership of Steven Willens, then a
manager of multiprocessors at Sun Microsystems, Livingston's networking
drive began by creating a cheap router and communications server based on a
new operating system, ComOS, specifically developed to help ISPs meet their
Usenet burdens. Livingston quickly became a dominant force in Internet
terminal servers and routers, and grew at a pace of more than 50% per year
until engulfed by an explosion of demand in 1995. In August of this year,
Livingston launched cheap low-end routers to serve both ends of an Internet
connection: a $1,395 two-port PortMaster to link small offices to the Net at
up to 230.4 kilobits per second and a sleek space-saving $3,495 PortMaster
with 24 ports for ISPs. In October, Livingston announced a series of ISDN
remote-access machines that will compete with the currently dominant Ascend
ISDN pipeline system, if ISDN becomes the preferred mode of Internet access.
Now everywhere in the Internet industry companies are resigning
themselves to ISDN as the next "modem" (though, in fact it just brings into
home and office the 64Kbps digital channels long used by the telcos between
central offices). The scandal of U.S. telecom, however, is that the telcos
could just as easily be bringing video capable T-1 service (1.544 megabits
per second of bandwidth, equivalent to CD-ROMs) to homes if regulations
permitted a reasonable tariff structure.
Moreover, new access technologies are emerging, such as cable modems
and AT&T's new SDSL (symmetrical digital subscriber loop). Available this
year and under test by Bell Atlantic, SDSL modems promise to bring T-1-line
capability to homes on twisted-pair copper wires for about $10 a month. SDSL
follows many such copper prosthetics announced over the years (notably HDSL
[high bit rate digital subscriber line] from Level One, PairGain, Brooktree
and others), all largely spurned by the telcos on pricing grounds, but
capable of transforming the entire world of Internet access before ISDN's
niggardly pipes catch on with the public.
While Internet hardware rushes ahead, Netscape, Sun and other providers
of Internet software make the ISP a fast and elusively moving target for the
telcos that wish to compete. With eight million browsers in the field, all
upgradeable to the new 2.0 system_with the Java interpreter and Java
multimedia programming language and toolkit_Netscape expects to attract
some 100,000 software developers to its platform over the next year. There
are already some 400 Java applications available, including word processors,
spreadsheets and games that can play on any machine with a browser running
a Java interpreter, regardless of operating system or microprocessor
instruction set.
Netscape's expected army of 100,000 developers compares with some
10,000 developers for Apple's Macintosh and perhaps 3,000 for Microsoft's
network, MSN. Emerging from a company that did not even exist two years
ago, such a juggernaut will further empower the ISPs in their competition
with the large invaders of the territory_not only the telcos but also the
on-line services such as America Online and MSN.
The ISPs, however, are not usually in direct competition with the large
phone companies. ISPs bring them new customers and new business users,
and the ISPs also depend on them for home connections and for potential
fiber-retaking services. The American telcos are currently laying some 1,300
miles of fiber-optic line every day. Moreover, beginning with TCI's and
Kleiner Perkins' at home system, which functions with cable modems and new
software from Netscape, the ISPs also may end up using cable plant. As cable
modems become available, cable companies will likely turn to the ISPs to
supply Internet services, local content, technical support and
point-of-presence technology.
In the midst of these whitewater torrents of change, the some 4,000 ISPs
and their increasing armies of supporters represent a serious threat to many
of the established empires of telecom. Not only can they move much faster
and more resourcefully, but they also have the key advantage of having bet
exclusively on the PC and the Internet as the platforms of the future.
However smart and powerful, Ray Smith, Mike Ovitz of Disney, Gerald Levin
and Ted Turner, Sumner Redstone and other aspiring Kings of the Road still
entertain crippling sessions of set-top boxes and interactive TV sets.
Andrew Grove of Intel had the last word for these efforts when he told
Forbes ASAP last year: "By the time the set-top people reach the price
points and form factors of consumer electronics and penetrate 30% of homes,
the personal computer will be everywhere, controlling the TV like a minor
peripheral." Bill Joy elaborated on this point in the October issue of Red
Herring: "By the time [they] bring digital TV to the home, you will be able
to take your Super Netscape version 4.0 Web browser with Super-Ultra-HotJava-
Burners, and that will be your animated user interface. The TV people
tried, but it's like the Internet happened in the meantime. Right?""
Distracting most of the large companies (seen by the Internet's critics
as impending monopolists), the pursuit of the set-top not only misses the
point and begs the question but it also blows the key new hardware
opportunity of the epoch. Although the PC will not be dislodged for most
office applications, there is a real and rare chance today to create a new
home architecture and software optimized for bandwidth rather than for
installed base. Together with the Java language, the Web browser
breakthrough allows creation of new network PC and software architectures at
price points that take advantage of the "hollowing out of the computer"
caused by the impact of the Internet. Sun, Apple, Oracle and Jean-Louis
Gassee's BeBox are all focusing on this target today. All are trying to take
advantage of the elusive opportunity of creating cheap machines optimized for
bandwidth and graphics rather than for legacy software baggage (the storage
can be supplied on the Net). That opportunity follows the PC and Internet
model--the microcosm and the telecosm--into the cornucopian digital future
of the information age, with the old analog TV and telephone left far behind.
AMID ALL THESE TORRENTS of futuristic technology and prophecies of
a tragic denouement in a wasted commons, it is comforting to return to the
man who began it all, Vinton Cerf of MCI. Coinventor of the Internet
protocol TCP/IP, developer of the once-pioneering MCI Mail service, and
both a poet and a philosopher of the Net, he is now in charge of MCI's data
network, which includes MCI's Internet backbone network. A rare combination
of technical grit and visionary enthusiasm, he faces resistance from forces
within the company that still lust for the glamour of Hollywood and see the
Internet as the CB radio of the 1990s. Nonetheless, Cerf at 52 is leading
MCI toward a new Internet-centric strategy that is more likely than the MCI
lobbyists to save the company from the grave perils of long-distance
deregulation. The company is already creating a new backbone for the
National Science Foundation part of the Internet, connecting supercomputer
centers and other high-bandwidth applications at speeds of up to 622 megabits
per second. MCI also is a major supplier of Internet bandwidth. Its network
connects to all six NAPs (national access points) through which the ISPs link
to one another.
Cerf observes that the national phone network grew at a similar pace
through much of its history and regularly met every challenge. The telcos,
for instance, surmounted the predicted crisis Of the NAPs early this year,
when--following the withdrawal of government funds--the network was expected
to collapse under galloping increases in traffic. But the NAPs, despite
unsuccessful struggles with the remaining instabilities of ATM (asynchronous
transfer mode), ultimately rose to the challenge, saving the Net by using
fiber optics and digitization, as well as transparent silicon and opaque
silicon.
Today, new entrepreneurs are rising up to shape the future of broadband
networks and possibly seize the market from the incumbent backbone
suppliers. Silicon, both see-through and solid, remains at the heart of the
solution. One of the ways MCI is meeting the challenge of the future is by
purchasing eight "gigarouters" from NetStar, a startup in Minneapolis that is
exploiting Moore's Law to bring IP (Internet Protocol) switching and router
technology into the microcosm.
Launched five years ago by a group of veterans of the Minneapolis
supercomputer scene--Lee Data, Cray and other companies--NetStar went
public this fall at a $83 million valuation. It is pioneering an elegant
routing architecture that gets eight times the throughput of a Cisco 7500 at
a 20% lower price. While existing routers run bits down shared backplane
buses, NetStar's IP router reserves a full one gigabit per each of up to 16
media cards attached to a single-chip TriQuint 16 gigabit-crossbar switch.
Ubiquitous on the Internet, Cisco remains an imperial force. But as the
microcosm advances, it too faces threats. Not only can it not compete with
NetStar at the top of the line but it also faces Livingston, Ascend and
possibly even Compaq at the bottom.
Critics of the Internet have long predicted that as ever-more-turbulent
floods of broadband data and Web images crowd the commons, the Net will no
longer be able to bear the load. The routers in the NAPs and other critical
paths will jam up and crash. But the microcosm enables a constant stream of
exponentially more powerful new architectures as functions that were once
spread out across entire boards collapse into single chips and multichip
modules.
For 1995 and beyond, MCI has bet on NetStar's feats of microchip
integration to countervail every population explosion across the network
commons. Following the laws of the telecosm rather than the megalithic
visions of the critics, the fast new networks are becoming constantly dumber
and more entrepreneurial. Ciena Corp., a small, venture-funded vendor of
optical networks, is now supplying the next generation of backbone gear, a
system that can carry 16 separate bitstreams on every fiber thread. The
first application of the new all-optical technology in public networks,
Ciena's innovation is a precursor of the terabit (trillion-bit throughput)
networks that will be filled with video teleconferencing, video on demand,
virtual reality, and other bit-thronging and polygon-shuffling applications
of the future.
Only one competitor, Northern Telecom, might challenge NetStar and the
others providing the new superswitches dumb enough to prevail at the top of
the line. In early October, Northern's BNR lab exhibited a terabitswitch
architecture at the Telecom 95 show in Geneva. This machine, once again,
illustrates the triumph of dumb networks. The dumb terminals of the past,
whether POTS phones or mainframe 3270 panels, required smart networks,
with central-office switches from Northern and AT&T containing no fewer than
26 million lines of software code. But the new Northern terabit uses passive
optical components and virtually no software at all. It points to the
evolution of a fibersphere for broadband wire traffic that will function like
the atmosphere for wireless traffic. (See Forbes ASAP, "Into the
Fibersphere," December 7, 1992).
While the critics of the new technology fix on the foibles of
television and the monolithic aggregations of old media, the Internet is
emerging as an entrepreneurial efflorescence. Comparing the Net to the
decline of CB radio and the tragedy of the commons misses the providential
convergence of the laws espoused by Moore and Metcalfe, with thousands of
entrepreneurs in tow, exponentially expanding the commons with streams of
new invention in a creative spiral of growth and opportunity. In seeing the
technology as a killer of jobs and family life and a polarizer of
opportunities between rich and poor, they miss the most radically egalitarian
force in the history of the world economy.
The critics seem oblivious to the most basic realities of the U.S. job
miracle. While the U.S. deployed three times as much computer power per
capita as any other industrial region, this country created some 45 million
jobs in 25 years at rising, real incomes. Not only was the U.S. a world
leader in the proportion of its working-age population with jobs, but it
also created employment for some 12 million immigrants, while its
corporations endowed new work for people around the globe.
At the same time, a billion people, mostly Third World Asians, used the
technology to leap into Third Wave riches without ever having to endure a
heavy industrial phase. Gaps between the rich and the poor collapsed
everywhere that the networks reached, as former peasants around the
world--from Bangalore to Los Angeles--gained new freedom and opportunity
from the information economy.
The Internet creates jobs by making workers more productive, and thus
more employable, regardless of where they live. By engendering more
investable wealth, it endows new work, providing the key remedy for the job
displacement entailed by all human progress. By aggregating distant markets,
the Internet enables more specialization, and more productivity and
excellence. It will help all people, but most particularly the poor, who
always comprise the largest untapped market for enterprise. And the Internet
will continue to grow, transforming the global economy with its power and
building a new industry even larger than the PC's.
FUELING THE TRANSFORMATION are the laws of the telecosm. They begin
with Metcalfe's Law: The power of computers on a network rises with the
square of the total power of computers attached to it. Every new computer,
therefore, both uses the Net as a resource and adds resources to the Net in a
spiral of increasing value and choice. This means that any limited,
exclusive or proprietary network will tend to lose business to a more open,
accessible and widely connected network. Metcalfe's Law dooms all the dreams
of the Time Warners of the world to create exclusive and proprietary
combinations of content and conduit.
As a further rule, networks prevail to the extent that they feed on the
invention and creativity of their users, since the power of the computers on
the edge of the network will increasingly dwarf the intelligence of the
network fabric itself. For example, a 5ESS central-office switch from AT&T,
commanding some 10 MIPS (millions of instructions per second) and linking
some 110,000 lines, once represented the most powerful computer in a local
phone network. Today those 10 MIPS are infinitesimal compared to the
collective computer power of the tens of thousands of personal computers,
each commanding 20 to 100 MIPS, linked by modems to the switch.
Lacking an entrepreneurial environment of inventive users, the
government-run PTTs (Post Telegraph and Telephone) of Europe have been
rapidly losing ground to the U.S.'s more rivalrous RBOCs (regional Bell
operating companies) and long-distance carriers, and all have been losing
ground to the explosion of interconnected private nets. The U.S. has some
700,000 private networks compared to just 14,000 in Europe and some 75,000
in Japan. Private nets that feed on the creativity of their users will
always tend to prevail over public nets, such as France's Minitel or
America's interactive TV projects, that try to supply their entire system
from a central office.
Eric Schmidt of Sun offers a true parable of the Net. Back when the
Internet was the ARPAnet, two routers were added to the system, but the
routers' hopping ratio (the number of hops to any destination) got stuck at
zero. Because traffic always seeks out the optimal path, most of the traffic on
the Net rushed to these two machines, since they promised instant
transmission. Until the settings were corrected, the system was
swamped.
On the Net, traffic will always gravitate to the most efficient
broadband channels. If the telcos and software monopolists attempt to
gouge customers in a badly designed and costly "top-down" network, traffic
will migrate rapidly toward the freedom and bandwidth of a bottom-up solution.
In the emerging global Internet, these channels could emerge among bypass
suppliers using dark fiber; among low-earth-orbit satellite systems, such as
Teledesic and GlobalStar; among cable companies and renegade long-distance
suppliers; or among companies as yet unknown.
Guided by the valuations of the market, capital follows a similar rule:
It is routed rapidly to the channels where it can be used most productively.
At present, afflicted by perverse regulations that bar phone and cable
companies from collaborating in the same region, valuations of these
companies are low. Meanwhile, analysts complain of the excessive valuations
for ISPs, such as Netcom, and their suppliers, such as Cisco, 3Com and
Netscape. Not only traffic but also investment flows to the least regulated
and most entrepreneurial arena.
A further law of the telecosm ordains that, in an age of dumb terminals
and phones, traffic flows to smart networks full of intricate software. In
an age of ever-multiplying computer power, impelled by Metcalfe's Law,
traffic flows to the dumbest networks that gain their intelligence from the
variety of powerful machines attached to them. A corollary is that, along
with traffic, capital flows to the dumbest and most broadband nets with the
most computer intelligence on their edge.
Perhaps most important of all is the cultural law of the telecosm.
Networks promote choice, choice enhances quality and quality favors morality.
Television is culturally erosive because its small range of offerings
requires a broad, lowest-common-denominator appeal. Linking to millions of
cultural sources, global networks provide a cornucopia of choices, like a
Library of Congress at your fingertips. On the Net, as at a giant bookstore,
you always get your first choice rather than a lowest-common-denominator
choice. A culture of first choices creates a bias toward excellence and
virtue.
The critics of the Internet are mostly skeptical about the value of
choice. But choice validates freedom and substantiates individuality.
Choice accords with the inexorable genetic diversity of humans. It makes
possible individual aspiration and creativity. It is the
lowest-common-denominator offerings of mass-broadcast media that lower
humans to the animal level, eclipsing the differences that make us human,
cutting off the higher aspirations and inspirations that elevate us beyond
our appetites, reducing us to an impressionable crowd, zapping through the
channels looking for a splash of blood or flash of nudity or demagogic spiel
of hate.
In prophesying centralization and tyranny, the Cassandras miss the
centrifugal force of the Law of the Microcosm, overthrowing all monopolies,
hierarchies, pyramids and power grids of established industrial society and
endowing individuals with the power to be transcendent and free.