EAS 5460

Lecture Topic Reading Assignment
Course Introduction: Twelve Steps to a Successful Business Plan (1)
Effective Presentations
  • Intro to Step 1 – Business Model Canvas
  • Review Others’ Proposals
  • Pitch the Way VC’s Think
  • The Unbreakable Laws of Storytelling
  • The Kinesthetic Speaker
  • How to Become an Authentic Speaker
  • Competitive Strategy IA: Industry Analysis and the Five Forces (2)
  • Intro to Step 2 – Offering and Opportunity
  • Step 1 – Concept Analysis
  • Preparing to be Real
  • Why the Best Presentations are Good Conversations
  • Business Model Canvas
  • Competitive Strategy IB: Industry Analysis and the Five Forces (2)
  • The Mission Statement
  • Intro to Step 3 – Competitive Positioning
  • Step 2 –Offering and Opportunity
  • Business Model Generation, Strategy
  • The Five Competitive Forces That Shape Strategy
  • Porter – Structural Analysis of Industries
  • Blue Ocean Strategies
  • Competitive Strategy II: Strategic Groups and Determinants of Profitability (2)
  • Intro to Step 4 – Target Market Strategy
  • Step 3 – Competitive Positioning
  • How to Write a Great Business Plan
  • Updating a Classic: Writing a Great Business Plan
  • State Your Business
  • Write a Mission Statement that Your Company is Willing to Live
  • Competitive Strategy III: Emerging Industries (2)
  • Pricing Strategy
  • Intro to Step 5 -Development Plan
  • Step 4 – Target Market Strategy
  • Customer Discovery and Validation for Entrepreneurs
  • Strategic Stories: How 3M is Rewriting Business Planning
  • Storytelling That Moves People
  • Leading Words: How to Use Stories to Change Minds and Ignite Action
  • Business Model Generation, Design
  • Four P’s of Market Strategy: Product, Place, Price and Promotion
  • Intro to Step 6 – Build for Launch
  • Step 5 – Marketing Plan
  • Business Model Generation, Patterns
  • How Do You Know When the Price is Right
  • Reinventing Your Business Model
  • Financial Workbook: Financial Statements and Ratio Analysis
  • Intro to Step 7 – Build for Scale
  • Step 6 – Build for Launch
  • Strategy vs. Tactics from a Venture Capitalist
  • Milestones for Successful Venture Planning
  • Breakeven Analysis
  • Intro to Step 8 – Begin Financial Plan
  • Step 7 – Build for Scale
  • Business Model Generation, Process
  • Capital Structure and Cost of Capital
  • Sustainable Growth Rate
  • Intro to Step 9 – Determine Funding Needs
  • Step 8 – Begin Financial Plan
  • How Much Money Does Your Venture Need?
  • Financial Intelligence, Parts 1-3
  • Intro to Step 10 – Business Valuation
  • Step 9 – Determine Funding Needs
  • Financial Intelligence, Parts 4, 5, 7, 8
  • The Art of Persuasion
  • Intro to Step 11 – Publishing the Plan
  • Step 10 – Business Valuation
  • Intro to Step 12 – Presenting the Plan
  • Step 11 – Publish Your Plan
  • Step 12 – Pitch Your Venture
  • Final Presentations to Panel
  • Final Presentations
  • Step 12 – Pitch Your Venture